Building A Strong Brand Identity On Instagram: Strategies For Increasing Reel Views Organically

Building A Strong Brand Identity On Instagram: Strategies For Increasing Reel Views Organically

Introduction To Brand Discovery On Instagram

As a brand owner, you know a strong brand identity is essential to success. But what does it take to build a strong brand on Instagram? In this article, we’ll share some strategies for increasing your reel views organically and growing your brand on Instagram.

First, talk about brand discovery and how it can help your business. Brand discovery is the process of creating awareness for your brand through various channels, including social media. When potential customers discover your brand, they’re more likely to engage with your content and eventually purchase.

There are a few ways to increase brand discovery on Instagram. One is to optimize your profile so that it appears in search results. Include relevant keywords in your bio and use hashtags strategically in your posts. You can also use Instagram ads to reach new audiences.

Pros Of Reels For Brand Identity Building

There are several reasons why building a strong brand identity on Instagram through Reels can be beneficial. Here are some specific ways in which using Reels can help you build a strong brand identity on Instagram: 

1. Telling Your Brand’s Story

Reels offer an excellent opportunity to tell your brand’s story in an engaging and visually-appealing way. You can use Reels to introduce your brand, share your mission and values, and give your audience a behind-the-scenes look at what goes into making your products or delivering your services. By sharing your story on Reels, you can connect with your target audience on a deeper level and ensure that they remember your brand when they need your products or services.

2. Boosting Your Visibility

Creating high-quality Reels that tell a compelling story can help you boost your visibility on Instagram. When people search for relevant hashtags or topics on the platform, your Reels are likelier to appear in the results if they are well-made and relevant to what people are searching for. This means that you can reach new audiences with each reel you create, which can help you build a stronger brand identity on the platform.

3. Increasing Engagement

Reels also offer an opportunity to increase your engagement rate on Instagram. By creating engaging content that is both visually appealing and informative, you can give your followers something interesting to watch while they’re scrolling through their feeds. This can help keep them coming back for more and encourage them to share your Reels with their friends and family, further boosting your visibility on the platform.

Establishing Your Brand Voice And Identity On Reels

Reels are essential to establish a strong brand identity on Instagram. Reels are short, engaging videos that allow you to show off your brand’s personality and voice.

To get started, you must determine what kind of voice and identity you want your Reels to have. This will be based on your overall brand strategy and goals. Once you know this, create content that aligns with your desired voice and identity.

Ensure your Reels are high quality and interesting enough to capture viewers’ attention. Use relevant hashtags and descriptive captions to help increase views for your Instagram reels. And finally, interact with other users who watch your Reels – this will help create a connection with potential customers and followers.

Tricks To Increase Reels Views Organically

As the popularity of Instagram Reels continues to grow, so does the competition for views. If you’re looking to increase your reel views organically, here are a few tricks to try:

1. Use relevant hashtags. Hashtags are a great way to reach new audiences and get your content in front of people who might not be following you yet. When choosing hashtags, research which ones are most popular within your niche and use a mix of general and specific hashtags.

2. Post at peak times. Timing is everything when it comes to social media. If you want your content to be seen by as many people as possible, post when most users are active on Instagram. For Reels, the best times to post are weekdays between 9 am and 5 pm EST.

3. Collaborate with other creators. One of the best ways to reach new audiences is by teaming up with other creators who have similar followings to yours. You can collaborate on a reel together or simply promote each other’s content – either way, you’ll benefit from the exposure on Instagram Reels.

4. Use engaging visuals and audio. It’s no secret that people are more likely to watch a visually appealing video with excellent audio quality. So if you want people to stick around for your entire reel, make sure it looks and sounds good!

5. Keep it under 60 seconds. The ideal length for an Instagram Reel is 15-30 seconds. You don’t want to go over 60 seconds as that can be considered too long, and people may lose interest.

Creating Consistency On Reels With Graphics, Colors, And Tone

If you want to build a strong brand identity on Instagram, it’s essential to be consistent with your graphics, colors, and tone. This means using the same or similar filters, colors, and fonts in your Reels as in your other content. It also means using the same language and tone of voice across your channels.

When people see consistency in your branding, it helps them to recognize and remember your brand. It also makes you look more professional and trustworthy. So if you want to get extra Reel views on your Instagram organically, start by creating consistency in your branding.

You could also create a specific color palette that you use in all of your graphics and videos. This will make it easy to recognize your brand at a glance. You can pick colors connected to the theme or message of your Reels or those that will help make them stand out.

Finally, make sure to use consistent branding across all your other social media channels. When people see the same look and feel across platforms, it helps them to identify with and remember your brand more easily.


Building a strong brand identity on Instagram requires careful strategy and planning. There are many ways to increase your Reel views organically, such as creating content that resonates with your target audience, utilizing hashtags strategically, and leveraging influencers. If you want to maximize success in social media, building a solid presence on Instagram through these methods is crucial. With this guide as your foundation for success, you’ll be able to take full advantage of all that Instagram has to offer and create an engaging brand identity that will serve you well into the future!

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