Back in August of 2020, Instagram debuted a new feature called Reels. The 60-second multi-clip videos that users may make with the TikTok-inspired video clip format include user-generated audio and visual effects. Users’ preference for the Reel format to discover new material and interact with unfamiliar accounts speaks to the platform’s success with this innovation.
Reels advertisements are a natural way for businesses to take advantage of the format’s growing popularity and get their messages in front of the right people.
Read on to find out what Instagram Reels advertising are and how to make your own compelling and effective Reels advertisements.
Advertisements on Instagram using Reels?
The Instagram Reels ad placement will be live on Instagram accounts throughout the world in the middle of June 2021.
Instagram advertisements in Reels are comparable to Stories ads in that both:
- Are there any vertical videos that fill the entire screen?
- Appear in between non-sponsored Stories or Reels
- sponsored designations (as all IG ads are)
Ads in Reels, like ordinary Reels and Instagram posts, can be liked, commented on, saved, and shared; however, they loop and can be up to 30 seconds in length.
Ads for Instagram Reels are displayed in the same parts of the app where users can find and watch user-generated Reels content, including the Reels tab, the Explore page, and users’ feeds.
And there is great potential in such exposure. Reels is the fastest-growing global venue where brands and artists can be found by everyone, says Instagram’s Business Team. Inspiring new content from companies and creators may be shared with a wider audience thanks to these adverts.
We think advertising is a natural match for Reels since they help users find new material on Instagram. In an atmosphere where consumers are already being entertained, brands of all sizes may benefit from this new creative approach, according to Instagram COO Justin Osofsky.
In conclusion, adverts on Reels may be a fantastic way to exhibit your company’s flair and stand out to viewers that are browsing comparable material.
Making Ads for Instagram Stories Reels
Test the waters by experimenting with normal, organic Instagram Reels content before you produce your first Reels advertising. Finding out if and what kinds of Reels material should be pushed as advertising will help you decide if this ad format is the best for you.
Keep in mind that in order to use the Advertising Manager, you must first create an Instagram Business account.
Now that we’ve gotten that out of the way, here’s how to make and release your very first ad on Reels:
1. Get your ideas together
The first step is to create the Reel clip by either utilizing a video editing programme or Instagram’s in-app Reel creation tool to plan, record (or use a free stock video), and edit the clip.
Make sure you’re utilizing 9:16 aspect ratio vertical full-screen videos (or 1080 by 1920 pixels). You definitely don’t want to squander money on a poorly executed advertisement because of simple mistakes like poor focus or poor cropping.
If you want to increase your Reels Likes, it’s essential to create great content. This means creating a compelling description and including branded hashtags. Additionally, you should choose popular and relevant music that fits with the overall theme of your Reel. By doing so, your content will feel more organic and less like an unsponsored advertisement. Remember, creating shareable content is key to boosting engagement and ultimately increasing your likes. So take the time to craft something truly unique and valuable for your audience.
2. Enter Ads Management
After you’re ready, head to Ads Manager and hit the Create button.
3. Choose your advertising goals
When you’re creating an ad on Instagram Reels, it’s important to have a clear business goal in mind. Your Reels ad will not be complete unless you choose a specific objective that aligns with your overall marketing strategy. Whether you’re looking to increase brand awareness, drive traffic to your website, or simply buy more Instagram Reels likes, having a well-defined goal will help you create an effective and engaging ad that resonates with your target audience. So, take the time to consider your business objectives before you start creating your Reels ad and make sure your content is optimized to achieve your desired outcome.
Choose from the following aims for your Instagram Reels advertisements:
- Plays of Video
- Consumers’ Knowledge of a Brand
- Downloads for Apps
4. Specify the specifics
Then, you should meticulously fill out the campaign particulars, such as the budget, timeline, intended audience, and distribution mechanisms.
5. Decide on an Ad Spot
Choose “Manual Placements” from the Placements menu. Find the drop-down menu for Stories and choose Instagram Reels.
6. Pick a call to action
Make sure your call to action (CTA) is tailored to what your target audience needs to do after seeing your advertisement. You may, for instance, request that they:
- Purchase Now
- Get Started With Your Free Trial Now!
- In other words, get the app.
- Please see our Autumn Catalog for details.
Now, you may rest easy. It’s time to launch your Instagram Reels ad. After being vetted and authorized, your post will be visible in the Instagram Reels page of your intended audience.
Here are four suggestions for making engaging Instagram Reels commercials
Let’s have a look at how you can make the most of this new ad style now that you know what Instagram Reels ads are and how to construct one.
If you want to make money with Instagram Reels advertisements, here are four fundamental guidelines.
1. Research the market and your rivals
Are Instagram Reels being used by your major rivals? If so, what has been their most popular post in terms of total engagement (reads, likes, and comments)?
Take notice of the Reels material that gets the greatest interaction from your intended audience, and use that knowledge to inform your Reels and Reels ad creation.
If you’re a skincare company, for instance, you may find more success in encouraging comments and shares by posting short, daily suggestions on how to get the most out of your goods than by making overt product promotions.
It’s a good idea to research how other businesses in your industry are using Instagram to create Reels alongside your own research.
2. Use the information provided by Reel Insights to figure out what works
Instagram Insights is Instagram’s built-in analytics tool that gives creators and companies insight into their activity on the platform.
Plays, Accounts Reach, Likes, Comments, Saves, and Shares are just some of the new analytics available in Insights for Reels.
Open the Reel from your profile, press the three dots symbol in the bottom right, and select Insights to view its performance metrics.
With these figures, you may easily identify the most successful types of Reels material. Maintain that aesthetic when you make advertising for Instagram Reels.
You may find, for instance, by analyzing your Reels Insights data, that shorter AMA-style Reels generate the greatest interaction from your audience and are thus the most effective overall. Making a Reels ad in the style of an Ask Me Anything is a safe idea since you already know your target demographic enjoys this sort of content.
3. Get the sound just right and add subtitles
Instagram has released a new feature called “Reels” in response to the global success of TikTok and the rising demand for short form video content. As important as the visuals in your Reel is the audio you choose to accompany it, just like it is on TikTok. Almost half of the Reels experience is based on the sound design.
Use music, a popular audio clip (but make sure it’s not trademarked!) or a humorous voiceover when making a Reels commercial.
If your target audience spans more than one country, it’s smart to produce many versions of your ad, each with an audio track customized for that country’s native tongue.
Oh, and make sure the subtitles are easy to read. Although audio plays a significant role in the Reels experience, some users may be unable to hear or may want to disable the feature while they explore. If you want your Reels advertisements to be accessible to everyone, subtitles are a must.
4. Remember to keep things light and focused
You only have 30 seconds to make an impact with your message with Reels commercials. If your material is too general, your advertisement will be confusing to the target audience and will not prompt them to take any sort of action.
Each of the Instagram Reels advertisements should have a clear purpose. Choose the most compelling aspects of your advertising material, no matter what you’re selling.
In addition, Instagram Reels advertisements are a fantastic platform for showcasing your company’s quirky and imaginative side. Naturally, you want to increase your clicks and conversions, but you should also try to increase engagement by posting reels that people can relate to. When users see your material to be overly promotional, they will quickly swipe to the next Section.
Ad fatigue may be avoided if the campaign frequency is optimized. If people are constantly bombarded with your commercials, they will eventually cease to pay attention to them as well as lose interest in your business, which is a waste of money.
Instagram marketing has finally hit its stride
Millennials and those of the next generation are the most common viewers of short-form videos. Using Reels advertisements as part of your Instagram advertising strategy is a logical step if that is the audience you are trying to attract and interact with.
Add IGTV if you want to show off your knowledge in a more in-depth format with longer videos.
You only need to use Reels to strike the appropriate balance and maximize your Instagram marketing efforts.